Last Updated:
April 7, 2024

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Jamie Short

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5 Tips for Bootstrapping Your SaaS Company

You’ve probably heard the term ‘bootstrapping’ in business. The term implies financing your operations on your own—without the capital of external debt or equity investors. Bootstrapping implies clever and resourceful entrepreneurship despite not having a ton of cash. Fun fact: The word is (apparently) derived from the old saying, “To pull yourself up by your bootstraps.” If you’re an early-stage SaaS business, the odds are decent that you’re in the bootstrapping stage. So here are some helpful tips to maximize your efforts during this time. By following these steps, you can give your company the best chance of growing—and attracting outside capital in the process. Only Hire Who You Need In an ideal world, your young venture could hire the most qualified person for every role. But the world isn’t perfect, and you don’t have the money to splash the cash to hire the best in the world. The good news? You don’t need to. For a small SaaS start-up, there’s no reason to hire a CFO with 25 years of experience, for example. You probably need to hire a competent bookkeeper or maybe someone who’s been an accountant for a few years. Watch Your Cash Balance   Cash is […] read more
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